Google Core Update June 2025: Relevance, Quality and No Quick Fixes
On June 30, 2025, Google rolled out a new Core Update. As with all fundamental updates, the focus is on better evaluating helpful, trustworthy and user-centric content – and at the same time re-classifying less helpful content accordingly. This update is also not directed at specific sites, but aims for a comprehensive re-evaluation of the entire web.
Visibility Drops? Analyze Correctly Now
Anyone noticing a decline in rankings or visibility after the update should not panic, but systematically check:
- Were only individual keywords or the entire domain re-evaluated?
- Which content or page types are particularly affected?
- What did the development look like before June 30 and in the week after?
- Do the results differ depending on search type (Web, Images, News, Video)?
Google recommends not making changes immediately – especially smaller ranking losses (e.g. from position 3 to 5) do not need to be optimized.
Improve Content Long-term Instead of Hasty Adjustments
Instead of hastily deleting page elements or rewriting everything, it's better to check how helpful, structured and accessible the content is for real users. Google once again refers to the well-known EEAT criteria and advises removing content only if it really cannot be improved.
Looking at competitors can also help: Which content ranks better now – and why? Perhaps they offer more relevance, better structure or stronger user orientation.
Impact Not Immediate
It can take several weeks or even months until improvements become visible in the rankings. Some changes only take effect with the next Core Update. Patience, observation and consistent optimization towards user needs remain the key.
Our Conclusion
The Core Update June 2025 is another milestone on Google's path to making the web more user-friendly and higher quality. Quick SEO tricks or artificially pushed content have no future. Those who instead continuously work on added value, clarity and trustworthiness will be rewarded in the long term.
Google rolled out a new Core Update at the beginning of March 2025. As with all major updates to the search algorithm, this can lead to fluctuations in rankings – both positive and negative. But what exactly is behind it, and what should website operators do now?
What is a Google Core Update?
Google regularly makes profound changes to its algorithms to improve the quality of search results. These updates are called Core Updates and affect the entire web. Unlike targeted updates that adjust specific ranking factors (e.g. Page Experience or Spam Updates), a Core Update affects a wide range of content and re-evaluates its relevance in the context of current search queries.
Why Do Rankings Fluctuate After a Core Update?
Every Core Update causes Google to re-classify pages. Content that is classified as particularly helpful, trustworthy and relevant is preferred. This can lead to some pages gaining visibility, while others lose positions. However, a decline does not necessarily mean that a website has been "penalized" – it is often simply a re-evaluation of the entire web.
What to Do in Case of Ranking Losses?
If significant visibility loss occurs (e.g. visible in SISTRIX or other SEO tools), it's worth checking the following points:
1. Analysis of Affected Pages
- Which content has changed in the rankings?
- Which pages have lost or gained visibility?
- Have there been changes in users' search intentions?
2. Review Content Quality
- Does the content provide real added value for users?
- Is it current, well-structured and informative?
- Does it meet the Google EEAT criteria (Expertise, Experience, Authority, Trustworthiness)?
3. Comparison with Competitors
- Are there new or updated content from competitors that rank better?
- What factors could make them more relevant in Google's eyes?
4. Consider Technical SEO Aspects
- Check loading speed, mobile-friendliness and crawlability
- Optimize internal linking
- Implement Structured Data (Schema Markup) correctly
How Long Does It Take for the Impact to Stabilize?
Changes from Core Updates can last several weeks to months. Google emphasizes that it often takes until the next update for improvements on a website to be fully considered. Quick fixes or panic measures are therefore not advisable – instead, it makes sense to focus on user-centric, high-quality content in the long term.
Our Conclusion
The Google Core Update March 2025 once again shows how important it is to continuously work on the quality and relevance of content. We keep a close eye on developments and analyze whether and what measures are required. If major changes occur in the rankings, we are happy to support targeted optimizations.
Google Core Update November 2024: Ranking Improvements, AI-Overviews & Changes for Ads Customers
The goal of this update is to further improve the quality of search results. While some webmasters have already noticed ranking changes since the update started on November 11, SEO tools have remained unusually quiet so far. However, affected pages could experience significant impact.
In addition, Google is testing hyperlinks in the new AI Overviews to increase user-friendliness. At the same time, Google warns against too much dependence on trends or solely optimizing URL structure – quality remains crucial. In the image area, Google now supports the C2PA metadata format, which identifies the origin and edits of images.
There are exciting innovations for merchants and advertising customers: Google Maps offers the "Products nearby" function, and there are new promotion categories for holidays in the Merchant Center. In addition, reviews are being optimized in Google Shopping and an AI sales assistant is being tested.
This week reminds us that continuous adjustments to SEO strategies and tools remain crucial to be successful in competition.
Support from mindtwo
To ensure that your website maintains a good position in Google Search even after future Google updates and complies with Google's latest guidelines, you can contact our experts. We support you in creating high-quality, user-oriented content and specifically aligning your website to the requirements of current Google updates. For individual consultation and sustainable optimization of your website for success in Google Search, we are at your disposal.
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Google Update August 2024: More Useful Content in Search
In August 2024, Google released another Core Update for search. This update aims to further improve the quality of search results and ensure that users are shown content relevant to them. The goal is to display less content that was only created to perform well in Google Search but offers little real added value.
Diverse and High-Quality Content Through User Feedback
With these updates, Google considers feedback from creators and users to provide a diverse selection of high-quality websites. Innovations also include smaller, independent sites that are aligned with users' queries with original and useful content. Google wants to promote diversity in search results and offer users a wider selection of relevant sources.
Regular Core Updates for Better Search Results
Google conducts Core Updates regularly to continuously improve search results and offer users more relevant and valuable information. These improvements are based on current trends and new quality standards, so that the displayed websites maintain high quality. This way, users find faster and more reliable answers to their queries.
An Advantage on Both Sides?
Not only users, but also website operators benefit from these improvements: websites with good and unique content reach more users, even if they are less well-known. Google evaluates content better that is helpful and informative, and rewards it with better placement in search results.
Possible Disadvantages for Website Operators
However, these updates can also bring challenges. When the rules change, there is a risk that previously well-placed pages may lose position and become less visible. To remain visible and relevant, website operators must regularly adapt or supplement their content to meet new standards.
Google Update June 2024: New Measures Against Low-Quality Content and Link Spam
In June 2024, Google rolled out a significant spam update that specifically targets low-quality and automated content. With this, Google wants to further advance the fight against spam content from March. Google continues its efforts to promote high-quality and useful content, while simultaneously further restricting spam pages and practices.
Targeted Measures Against Automated Content and Link Spam
The update primarily targets pages that publish automated content without added value, engage in excessive link spam, or exhibit a combination of both. Pages that meet the mentioned criteria are now increasingly removed from the Google index to minimize the visibility of spam websites. The goal is to provide users with content that is actually informative and helpful.
No Danger for Clean SEO
Website operators who have relied on clean SEO practices so far can presumably continue this course without worrying too much. The update primarily targets pages that violate Google guidelines and apply spam methods. This includes practices such as mass creation of low-quality texts or artificial link building solely intended to manipulate rankings.
Opportunities for Serious Creators
Overall, the Spam Update June 2024 can be seen as another commitment from Google to improve the quality of its search results and further combat spam. For creators who focus on high-quality content and authentic link strategies, such cleanup could be beneficial, as their pages might potentially perform better in rankings in the long term.
Google Update March 2024: Google Takes Action Against Spam
The fundamental Google update conducted in March 2024 aims to increase the quality of search results. Through the update, useful content receives more weight, while click-based content is devalued. The extensive adjustments to core systems could lead to temporary ranking fluctuations.
For creators who create user-centric content, there is no need for action. However, to remain successful in the long term, it is recommended to continue focusing on helpful and useful content.
New Spam Guidelines
Additionally, new spam guidelines were introduced that specifically target the following practices:
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Abuse of Expired Domains The targeted purchase and use of domains that previously had good rankings for low-quality content is considered manipulation.
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Mass-Generated Content Creating large amounts of content for ranking manipulation without added value for users is considered abusive and will be sanctioned.
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Abuse of Website Reputation Third-party content intended to artificially boost a website's reputation but published without influence or control by the main website is also considered a violation.
These measures are intended to ensure that useful content takes priority in Google Search and spam has less influence on search results. The new spam guidelines take full effect from May 5, 2024.
